Lesson Learned From Last Nights Snowboard Half Pipe Final

Weeks before the event, Shaun White was slated to win the Men’s Half Pipe final at Sochi last night clinching his 3rd straight gold medal. Unfortunately not all fairy tales end happily ever after and Shaun placed a disappointing 4th. You could blame the course which most riders criticized during the practice sessions for its(…)

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How To Hire The Right Social Media Manager For Your Business In 4 Steps

With more of your customer engagements happening within the social sphere than ever before it’s time to finally come to terms with the potential gap in your armor, your Social Media Manager. This often overlooked role is typically a director level (or below) hire who: Helps your teams understand the interconnections between the various platforms(…)

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One Social Media Rule To Rule Them All!

Any online search today will result in hundreds of different rules/suggestions for empowering your social media efforts to drive the most impact. My favorite ones typically have to do with better customer service, being authentic, listening better, etc… the normal top 10 lists that writers put together to drive impressions for their blogs since everyone(…)

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4 Ways To Leverage EMail As A Social Media Driver

Working for one the largest ESP’s (on everything not email) I have jested many times to my coworkers that email is dead. BUT with email being 40x more effective at acquiring customers than Facebook & Tiwtter combined (Mckinsey 2013), 77% of consumers preferring to receive permission-based marketing through email (ExactTarget 2013) and today’s 3.6 billion email(…)

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Daily Tweet Roundup 2014-01-21

Amazon to ship things before you’ve even thought of buying them? | Technically Incorrect – CNET News http://t.co/btEuxTydv3 -> Scientists accidentally record ball lightning in nature for first time | Cutting Edge – CNET News http://t.co/cUGbS5vD2g -> Creating and Keeping a Positive Company Culture | http://t.co/szTtCl4Cef http://t.co/IKc5zRFxxz -> Survey: Email Is 40 Times More Effective(…)

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Who Are Your Agents of Change?

Change is the one constant in our lives that never changes. Business’s want to grow and evolve to stay competitive. People want to get slimmer, buffer or more active. Some changes like age are automatic and we have no choice in the matter. Regardless of the reasons why, the need to change and evolve is(…)

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Daily Tweet Roundup 2014-01-10

Finally, an Alternative to the Much-Hated QR Code http://t.co/e8qycfyUvB 00:00:38, 2014-01-10 10 Web Analytics Trends for 2014 http://t.co/uxj5UkWkng 01:50:14, 2014-01-10 Beyond Touch ID: Where mobile fingerprint scanners are headed | CES 2014: Smartphones – CNET Blogs http://t.co/rXbBcgy0yw 18:40:46, 2014-01-10 6 Characteristics Great Thought Leaders Share | http://t.co/szTtCl4Cef http://t.co/tX9zH7W3ZE 19:15:15, 2014-01-10 How UFC Is Throwing Big(…)

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Marketers Dirty Little Secret – Click Farms

I was recently interviewed about the prevalence of click farms and how they are impacting todays marketing programs and I wanted to spend some time here to flush out a few more thoughts I did not get to. So what are click farms? Click farms are when companies/brands/agencies, pay third parties to follow, like, click(…)

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Welcome Back

This is where one would typically start with an interesting quote about life and how just like the flowing tide, it will push you off course and out to sea before you even notice you moved an inch. In the interest of time I will refrain from such a poetic entrance and just get on(…)

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